Brands & Products
Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.
Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.
Oway lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.
Ortofficina is our farm, covering over 50,000 sq meters, that applies the bio-dynamic method, where we grow the medicinal herbs.
Oway’s organic salon products take root on the family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.
Oway insiders call it OrtOfficina.
Here, we grow, pick and distill our pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.
From our direct cultivation, connected with our territorial characteristics, we obtain a part of valuable ingredients that will become active ingredients of our green chemistry formulas. The other biodynamic and organic ingredients are purchased from other certified crops, such as southern Italy citrous (bergamot, lemon, orange).
Pure essential oils, steam distilled from the dried biodynamic plants, without solvents - we use them as active ingredients and as completely natural fragrances, abolishing synthetic fragrances.Distillates, waters derived from the distillation of essential oils, especially rich in functional properties - we use them as ingredients in our stylings and treatments.